Last Updated: 21 August 2026

This privacy policy sets out how Studford Agtech Ltd (company number 12756664), doing business as Ag-drive ("Ag-drive") collects and uses your personal data through your use of this website, including any data you may provide when you register with us or use the Website. We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy policy, please contact us at [email protected].

When you visit our website https://www.ag-drive.com (the "Website"), use our mobile application, as the case may be (the "App") and more generally, use any of our services (the "Services", which include the Website and App), we appreciate that you are trusting us with your personal information. We take your privacy very seriously.

This privacy policy applies to all information collected through our Services (which, as described above, includes our Website and App), as well as, any related services, sales, marketing or events.

This website is not intended for children and we do not knowingly collect data relating to children

CONTROLLER

Studford Agtech Ltd is the controller and responsible for your personal data (collectively referred to as "Studford" or "we", "us", "our" throughout this privacy policy.

TABLE OF CONTENTS

1. What information do we collect?
2. How is your Personal Data Collected?
3. How do we use your information?
4. Will your information be shared with anyone?
5. International Transfers
6. How do we handle your social logins?
7. How long do we keep your information?
8. How do we keep your information safe?
9. Your Legal Rights
10. Do we make updates to this privacy policy?
11. Complaints
12. How can you contact us about this privacy policy?

1. What information do we collect?

Personal data means any information about an individual from which that person can be identified. We collect personal information that you provide to us. We collect personal information that you voluntarily provide to us when you register for the Services, either through the Website, App, or otherwise, express an interest in obtaining information about us, when you participate in activities on the Services (such as by posting messages in our online forums or entering competitions, contests or giveaways) or otherwise when you contact us. The personal information we collect may include the following:

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, last name, any previous names, username or similar identifier, marital status, title, date of birth and gender.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes bank account and payment card details. All payment data is stored by Stripe. You may find their privacy policy and other information relating to how Stripe processes personal data here: https://stripe.com/gb/privacy
• Transaction Data includes details about payments to and from you and other details of products and Services you have purchased from us, both through the Website and the App.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.
• Profile Data includes your username and password, purchases or orders made by you, your preferences, any feedback you provide and survey responses.
• Usage Data includes information about how you interact with and use our Website, App, and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

2. How is your Personal Data Collected?

We use different methods to collect data from and about you including through:

Your Interactions with us

You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

• create an account on our Website;
• Download a version of our App to your personal device;
• subscribe to our Services or publications;
• request marketing to be sent to you;
• enter a competition, promotion or survey; or
• give us feedback or contact us.

Automated technologies or interactions

As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy- https://www.ag-drive.com/cookie-policy for further details.

Information collected through our App

We collect information regarding your geolocation, mobile device, push notifications, when you use our App. If you use our App, we also collect the following information:

• Geolocation Information. We may request access or permission to and track location-based information from your mobile device, either continuously or while you are using our App, to provide certain location-based services. If you wish to change our access or permissions, you may do so in your device's settings.
• Mobile Device Access. We may request access or permission to certain features from your mobile device, including your mobile device's camera, contacts, sensors, microphone, storage, and other features. If you wish to change our access or permissions, you may do so in your device's settings.
• Mobile Device Data. We automatically collect device information (such as your mobile device ID, model and manufacturer), operating system, version information and system configuration information, device and application identification numbers, browser type and version, hardware model Internet service provider and/or mobile carrier, and Internet Protocol (IP) address (or proxy server). If you are using our App, we may also collect information about the phone network associated with your mobile device, your mobile device’s operating system or platform, the type of mobile device you use, your mobile device’s unique device ID and information about the features of our App you accessed.
• Push Notifications. We may request to send you push notifications regarding your account or certain features of the App. If you wish to opt-out from receiving these types of communications, you may turn them off in your device's settings.

This information is primarily needed to maintain the security and operation of our App, for troubleshooting and for our internal analytics and reporting purposes.

Information collected from third parties or publicly available sources

We may collect limited data from public databases, marketing partners, social media platforms, and other outside sources. In order to enhance our ability to provide relevant marketing, offers and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, social media platforms, as well as from other third parties.

• Technical Data is collected from the following parties:
  • analytics providers such as Google, based outside the UK;
  • advertising networks based inside or outside the UK; and
  • search information providers based inside or outside the UK.
• Contact, Financial and Transaction Data is collected from providers of technical, payment and delivery services such as Stripe, based outside the UK.

3. How do we use your information?

Legal Basis

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

• Performance of a contract with you: Where we need to perform the contract we are about to enter into, or have entered into, with you.
• Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
• Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
• Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.

We use personal information collected via our Services for a variety of business purposes described below.

Purposes for which we will use your personal data

Direct marketing

During the sign-up process on our Website when your personal data is collected, you will be asked to indicate your preferences for receiving direct marketing communications from us via Email or SMS.

We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.

Third-party marketing

We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.

Opting out of marketing

You can ask to stop sending you marketing communications at any time by logging into the Website or App and checking or unchecking relevant boxes to adjust your marketing preferences, by following the opt-out links within any marketing communication sent to you, or by contacting us via email to [email protected].

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes for example relating to order confirmations for the Services, updates to our Terms and Conditions, and checking that your contact details are correct.

Cookies

For more information about the cookies we use and how to change your cookie preferences, please see https://www.ag-drive.com/cookie-policy.

4. Will your information be shared with anyone?

We only share your personal data where necessary with the parties set out below for the purposes set out in the table “Purposes for which we will use your personal data” above.

We may process or share your data that we hold to the following parties:

• Internal Third Parties: .
• External Third Parties-
  • Stripe: For the purposes of processing payments made on our Website or through our App;
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
• Google Maps Platform APIs: We may share your information with certain Google Maps Platform APIs (e.g., Google Maps API, Place API). To find out more about Google’s Privacy Policy, please refer to this link. We obtain and store on your device ('cache') your location. You may revoke your consent anytime by contacting us at the contact details provided at the end of this document.
• Business Partners: We may share your information with our business partners to offer you certain products, services or promotions.
• Other Users: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

5. International Transfers

We may transfer your personal data to service providers that carry out certain functions on our behalf. This may involve transferring personal data outside the UK to countries which have laws that do not provide the same level of data protection as the UK law.

Whenever we transfer your personal data out of the UK to service providers, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:

• We will only transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data

6. How do we handle your social logins?

If you choose to register or log in to our services using a social media account, we may have access to certain information about you.

Our Services offers you the ability to register and login using your third-party social media account details (like your Facebook or X logins). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may vary depending on the social media provider concerned, but will often include your name, email address, friends list, profile picture as well as other information you choose to make public on such social media platform.

We will use the information we receive only for the purposes that are described in this privacy policy or that are otherwise made clear to you on the relevant Services. Please note that we do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend that you review their privacy policy, or any other equivalent policy, to understand how they collect, use and share your personal information, and how you can set your privacy preferences on their sites and apps.

7. How long do we keep your information?

We keep your information for as long as necessary to fulfil the purposes outlined in this privacy policy unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). Unless a longer retention period is required for legitimate reasons, no purpose in this privacy policy will require us keeping your personal information for longer than twelve (12) months past the termination of the user's account.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. How do we keep your information safe?

We aim to protect your personal information through a system of organisational and technical security measures.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

9. Your Legal Rights

You have a number of rights under data protection laws in relation to your personal data.

You have the right to:

• Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
• You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes (see “Opting out of marketing” for details of how to object to receiving direct marketing communications).
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
  • If you want us to establish the data's accuracy;
  • Where our use of the data is unlawful but you do not want us to erase it;
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you wish to exercise any of the rights set out above, please contact us using the information provided in the paragraph “Contact Details.”

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can log in to your account settings and update your user account.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files for a legitimate business reason, including but not limited to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Conditions or contractual rights with you, or comply with applicable legal requirements.

Opting out of email marketing

You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided in the “Contact Details” paragraph. You will then be removed from the marketing email list. However, we may still communicate with you if there is a legitimate reason for doing so, for example to send you service-related emails that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

To otherwise opt-out, you may access your account settings and update your preferences or contact us using the details in the “Contact Details” paragraph.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. Do we make updates to this privacy policy?

We keep our privacy policy under regular review, and we will update this privacy policy as necessary to stay compliant with relevant UK law and best practices. We may update this privacy policy from time to time.

If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. The updated version will be effective as soon as it is accessible on our Website.

11. Complaints

You have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). However, before doing so please make sure you have first made your complaint to us or asked us for clarification if there is something you do not understand. The ICO will expect you to have done this before reviewing your complaint.

12. How can you contact us about this privacy policy?

If you have questions or comments about this privacy policy, you may contact our Data Protection Officer (DPO), Thumbmunkeys Ltd, by email at [email protected], by phone at 01904215977, or by post to:

Thumbmunkeys Ltd
3 Wesfield House
Millfield Lane
Nether Poppleton
York
YO26 6RW
United Kingdom

If you have any further questions or comments, you may also contact us by post at the following address:
Studford Agtech Ltd
Studford Farm
Sproxton
York
YO62 5EL
Phone: 01439 787065 Email: [email protected]